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This Free Marketing Tool Should Really Be Kept a Secret - Detecting Online Commercial Intention

Cody Anderson posted on August 03, 2010 09:46 :: 1506 Views

This Free Marketing Tool Should Really Be Kept a Secret - Detecting Online Commercial Intention

Detecting Online Commercial Intention - Predict a customer's intension to buy, sell, or complete another kind of transaction based on her search queries or recently visited URLs.

This tool, by Microsoft adCenter Labs, should be a tightly guarded secret. It has saved me countless hours search engine optimizing web sites and searching for Google AdWords to bid on.

Detecting Online Commercial Intention - Free Google AdWord Tool

Webpage searches display two levels of commercial intention: informational and transactional. This tool can detect your customers' intention to acquire information or to purchase products based on his or her search queries or recently visited URLs. For example, if a customer searches for "canon digital camera", it is likely that he or she wants to purchase a canon digital camera; therefore, the online commercial intention is strong, with a confidence level bigger than 0.5.

The Online Commercial Intent (OCI) demo calculates commercial intent on a scale of 0 to 1. Any site whose score is greater than 0.5 is considered to have commercial intent. However, some websites that have commercial intent might produce a score of less than 0.5.

This tool could be used to find the keywords that are commercial but have low ads coverage. From SEM (Search Engine Marketing) point of view it is useful to find such keywords as such keywords have low bid density (low price), but high commercial value. Similarly, for an advertising engine this could help in increasing the ad relevancy by showing fewer ads if a keyword had low online commercial intent.

http://adlab.msn.com/Online-Commercial-Intention/oci.aspx

Cody Anderson is an Internet Marketing consultant for Jive Media Group LLC a family owned and operated Internet marketing, consulting and web services development group established in 2003 to aid local business in Internet Marketing, Web Development and Video Production. Cody's duties include management of the Google AdWord campaign management team, social marketing team and the Digital Signage division.

Contact Cody at 320-250-7455.

Article Source:
http://justnorth.com/Articles/tabid/105/articleType/AuthorView/authorID/7/Cody.aspx

Posted in: Cool Tools

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