Buck Anderson posted on December 28, 2010 12:47 :: 3143 Views
How to Use Twitter for Business - Lesson 3
Hi. it’s Buck here, with your third lesson in the Twitter For Business Crash Course.
Today we are going to talk about how you can gather new customers with Twitter. I have some great tips for you, that will help you increase your chances of converting your regular twitter followers in to lifelong customers.
Let's jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they don’t know the true needs of their market.
By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want.
Whenever you meet someone new on Twitter it's a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence.
A good rule of thumb is to try and keep ninety percent of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers.
In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory EzineArticles.com. Then share them with your followers. As we talked about in the last lesson there are a wide variety of tools that work with Twitter that will automatically check the blogs you’ve posted and share them instantly on your page.
Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.
View Photos, Videos, and Other Media Content
At the time of this post, Twitter is engaged in launching the new Twitter. Now, it’s easy to see embedded photos and videos directly on Twitter. This new feature opens up endless possibilities to enhance your business presence and engage potential new customers.
As a matter of fast I recently came across a great website that allows you to stream live video on your Twitter page and chat real time with your followers, so if you're not camera shy, plug in your webcam! This will be a fantastic way to make an instant connection for you and your peeps.
Below is a list of Twitter partner sites that can assist you in enhancing your message:
Here is more information and video explaining the new Twitter design.
There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see real results from your efforts.
Look for your next lesson soon! We will be talking about how you can maximize your Twitter traffic.
Wishing You success,
Buck Anderson
President / CEO
Jive Media Group
http://www.jivemg.com
http://twitter.com/JiveMedia
Lesson Tracks
Twitter For Business 5 Day Crash Course - Lesson 1
Twitter For Business 5 Day Crash Course - Lesson 2
Twitter For Business 5 Day Crash Course - Lesson 3
Twitter For Business 5 Day Crash Course - Lesson 4
Twitter For Business 5 Day Crash Course - Lesson 5
Buck Anderson is the President and CEO of Jive Media Group LLC. His expertise in web development and Internet Marketing began in 1997 as senior web developer for a muiti-million dollar company in Central Minnesota. He is an accomplished trainer and consultant for the popular, open source content management systems, DotNetNuke and Magento eCommerce. Buck is recognized throughout the industry as DNN Professor. He is also a respected XMod MVP accomplished in landing pages, forms and database designs.
Article Source:
http://justnorth.com/Articles/tabid/105/articleType/AuthorView/authorID/3/Buck.aspx