How to Use Twitter for Business - Lesson 4

Generating More Traffic with Twitter

Hi. it’s Buck here, with your forth lesson in the Twitter For Business Crash Course.

I hope you are learning a lot from the Twitter For Business Crash Course. Today we are going to talk about how you can maximize your Twitter traffic.

As an Internet business marketer one of your main promotional goals should be to dominate social networks and what better way to access the global market than through Twitter. Simply by attracting followers and making friends you can quickly build a list of valuable leads.

Did you know that Twitter is considered to be one of the most effective and impressive ways to increase traffic?

Most people use Twitter simply to send tweets to one another and keep in contact with friends and family, but as an Internet business marketer you can use it to drive a serious amount of traffic to your business sites if you know how.

Just imagine, with the increased traffic to your website, you can gain more subscribers, leads and convert them into paying customers which all leads to increased income.

As we talked about in lesson one, you need to spread the news that you’re on Twitter. You will want to include your Twitter URL in your email messages, post blogs and on your websites.  That way, everyone will know that you’re using Twitter.

Believe it or not regularly updating your tweets will help you drive more traffic to your site. Avid Twitter users like people who post tweets regularly. If you want to gain active followers through your tweets you will want to set up a schedule for posting and do your best to stick to it.

You will also want to make sure that you reply to the tweets addressed to you. I don't recommend that you stay on the site all day or spend long hours tweeting away your time. Just pick a good time once or twice a day and login.

If you have a mobile device, all the better because you can sync it up with your Twitter account and you won't have to worry about being away from your computer.

Don't worry if your followers don't become active right away. It may take some time, but they will begin to notice the times that you are more active and after a while they will join in your conversations, which is one of your main goals.

Just remember the basic rule we talked about in lesson three

"keep ninety percent of your tweets full of helpful content and limit your promotional ones"

this way you will keep the followers that really matter.

While some personal tweets are a must if you want to help your followers get to know you, you will want to avoid sending out to many personal or unrelated tweets because it can actually cause you to lose followers.

After all there aren't too many of your business contacts that will want to hear that you took a shower or what you had for breakfast, so keep your tweets focused!

By taking the time to build good relationships with your followers, you will be laying the ground work for converting them into lifetime customer for your products or business.

Establishing a good relationship with your followers is vital if you want to take advantage of the massive flow of traffic that pours through Twitter every day.

Here is a little Twitter checklist that you can keep handy:

• Let everyone know that you’re on Twitter.
• Send tweets regularly.
• Retweet good content.
• Reply to the tweets addressed to you.
• Pay attention to the kind of tweets you’re sending.
• Make the tweets personal, but not too personal.
• Most of all, build good relationships.

Using Twitter is fun and easy that is why is has such a big draw. I'll be honest, not everyone who uses Twitter as a marketing tool will be successful because it takes time, effort, and patience to see effective results. But if you follow these steps regularly you should see an increase of activity and conversion.

That's it for today's lesson. Can you believe it? You are only one lesson away from being a Twitter marketing master, so be sure to look for you next and final lesson soon.

We will be talking about some of the common mistakes that Twitter users make, so you can avoid making them too!

I'd love to hear from you!

Please let me know about your success,
Buck Anderson
President / CEO
Jive Media Group
http://www.jivemg.com
http://twitter.com/JiveMedia

Lesson Tracks

Twitter For Business 5 Day Crash Course - Lesson 1

Twitter For Business 5 Day Crash Course - Lesson 2

Twitter For Business 5 Day Crash Course - Lesson 3

Twitter For Business 5 Day Crash Course - Lesson 4

Twitter For Business 5 Day Crash Course - Lesson 5

Buck Anderson is the President and CEO of Jive Media Group LLC. His expertise in web development and Internet Marketing began in 1997 as senior web developer for a muiti-million dollar company in Central Minnesota. He is an accomplished trainer and consultant for the popular, open source content management systems, DotNetNuke and Magento eCommerce. Buck is recognized throughout the industry as DNN Professor. He is also a respected XMod MVP accomplished in landing pages, forms and database designs.

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