You're losing business if your site is not optimized, meet your customers in the middle and take control of your online business
A free and popular way to promote your business online is through organic search. Organic dearch results are for the free website results on search engines like Google. For most searches, the list spans multiple pages and includes millions of websites. Ideally, you would like your business to meet the customer on the first page but, there are a lot of businesses out there many of them selling products and services similar to yours.
What is SEO?
SEO refers to search engine optimization, or the process of optimizing a website to speak to search engines in a language they understand and provide more details about your website with the goal of more visibility, higher quality visitors, increase in credibility and expanding your brand awareness.
In order to make it easy for people to find you via search engines like Google, it is important that you understand the factors that allow your business website to stand out above the crowd and, more importantly, which factors are prohibiting your website getting ranked higher in search engines and getting noticed by potential customers.
Do you know what these factors are? We do. An on-page seo audit may be just the boost your business needs to make you a market leader.
Why is Off-Page SEO Important?
For years search engines like Google, Bing and Yahoo have struggled to return the best search results to the user. They look at the on-site factors, additional quality factors and off-page search engine optimization.
Google wants to know how other users and websites percieve your business and your website. A quality website that is useful to people should be reflected in other websites linking to your content, and be mentioned on social media site like Facebook, Twitter, LinkedIn, Google+ reviews and other notable social media websites. Google treats these incoming links as popularity votes. These inbound links, reviews and social media mentions are major factors Google considers when sorting their search engine results.
An off-page seo campaign starts with a well planned strategy to promote your quality website and, with a little help in the right direction, people will start talking about you and your business.
What Are The Benefits of Off-Page SEO To You?
Increase In Rankings: According to Google, you can increase the search psosition (rank of your website) and get more traffic by creating high-quality sites that users will want to use and share.
Increase Your PageRank: PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites and these websites should receive higher placement in search results.
- Increase Exposure: It stands to reason if you have a great on-page and off-page presence, more inbound links, more reviews and more social media mentions means your will reach more potential customers when placed in the top posistions of search results.
Both On-Page and Off-Page SEO campaigns have value to your future success. If you want to learn more about SEO for your website, how Google ranks your site and what steps you need to take to improve your site's ranking call us today 320-252-6202.